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Amazon is investing heavily in its advertising business in India, and it has a dedicated team in Bengaluru creating innovative products for advertising. The company is seeing good growth in the number of Indian sellers advertising on Amazon, said Colleen Aubrey, global vice-president of performance advertising. She said that a number of India-first and India-focused […]

Can you trust all product ratings and customer reviews while shopping online in India? Maybe not. While top online retailers, including Amazon and Flipkart, are trying their best to encourage shoppers to leave reviews as they boost sales and increase credibility, consumers believe many of these on e-commerce sites are fake or planted. For instance, […]

Fashion portal Myntra is aggressively leveraging its network of ‘kirana’ stores and other small shops to fulfil its last-mile deliveries. Its ‘Mensa Network‘, comprising 2,000 kirana stores (family-run grocery stores) and small shops, now accounts for one in every five deliveries the company makes, said Manpreet Ratia, head of new initiatives at Myntra, adding that […]

Exploiting Flipkart’s Seller Protection Fund (SPF), a gang posed as online sellers and cheated the Bengaluru-based e-commerce major to the tune of Rs 17 lakh. Flipkart filed a complaint with Koramangala police on Wednesday and named nine persons as suspects who are yet to be traced. According to police sources, the fraud was orchestrated from […]

Flipkart’s Billion Capture+ phone will be available on Flipkart.com at Rs10,999 (3GB RAM+32GB storage) and Rs 12,999 (4GB+64GB) E-commerce giant Flipkart is getting into the handset business with its own lineup of affordable smartphones. Its first smartphone is called Billion Capture+ and it will be available on Flipkart.com at Rs10,999 (3GB RAM+32GB storage) and Rs […]

Amazon.com Inc., taking its first steps into live sports video, plans to draw on its early experiences to devise its next attack on Netflix Inc. and traditional broadcasters. The online-retailing giant, which announced an offering of 37 live tennis events to British and Irish video subscribers, will analyze how users react as it plans further […]

A year after the government’s all-out effort to reduce cash usage and push digital payments after the invalidation of high-value banknotes, cash transactions at e-commerce firms have already returned to pre-demonetisation levels. That’s an indication that hopes of a transformational shift toward digital payments in the aftermath of demonetisation, which caused an unprecedented cash crunch, […]

Reliance Industries chairman Mukesh Ambani is the man who has his finger on the pulse of Indian consumer. In a speech at the Economic Times Awards for Corporate Excellence recently, Ambani said when the fashion was to invest abroad, Reliance took a contrarian bet to invest Rs 3.5 lakh crore in India and that has […]

 Future Group is doing what perhaps no other retailer has done ever: charging customers a cover of Rs 100-250 to enter its discount fashion format Brand Factory. The cover charge would be applicable during a five-day promotion campaign from November 22-26, when Brand Factory will charge consumers buying goods worth Rs 5,000 at maximum retail price (MRP) from its […]

AHMEDABAD: Reliance Jio, after successfully disrupting India’s telecom industry, is preparing to wade into the crowded ecommerce market leveraging its vast network and hundreds of millions of subscribers, according to two persons aware of matter. The company is working with corner stores, or ‘kiranas’, and consumer brands to create an operational model that will enable shoppers […]