Majority of online customers dissatisfied with products: Survey

A survey participated in by 18,000 people has revealed that 62 per cent experienced significant variations between online reviews and the final product received.

Many consumers have reported that a lot of the reviews on e-commerce sites are fake or planted, according to a survey conducted by citizen’s engagement platform LocalCircles.

Asked if the consumers trusted the product reviews on e-commerce sites, 56 per cent responded in the negative while 31 per cent

responses were affirmative.
Some consumers in a structured discussion had earlier reported that many e-commerce sites did not publish a bad product review written by the consumer on their sites.

Another poll asked consumers if their low product rating had ever been rejected or unpublished. Thirty-four per cent said it personally happened to them and 30 per cent said it had not happen to them.

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